Lips with conviction accentuate your bare skin and eyes.
Wear your favorite colors with more freedom while being true to yourself—create a beautiful finish with just one stroke. A lumi-matte lip color that is free from conventional norms, trends, and the eyes of others.
A touch of deftly calculated luminosity creates an effortlessly wearable matte finish. A light, smooth and thin veil softly envelops the lips like baby cashmere. Being the same as everyone else is boring—— Adorn a new matte sensation that vibrantly creates your style.
POINT 1: Plump, lumi-matte shades with hints of soft luster underneath a matte texture.
The goal was an everyday, easy-to-use matte lip product that makes the lips look fuller. They are formulated with only one, carefully selected smooth matte powder that creates the matte texture. Lumi-Matte achieves a lightweight finish that does not look thick, and a matte sensation with a subtle, hidden luster created by direct reflection of light. It boasts a supple application that glides on like baby cashmere. The colors spread effortlessly, to color your lips smoothly and vividly.
POINT 2: A thin veil that snugly adheres to the lips. The color at application is true to the color in the tube, and applies evenly.
The exquisite balance of the powder for a matte finish and the pigmentation creates vivid coloration that is light enough to forget you are wearing lipstick at all. Powders have been limited to only one smooth matte powder for a matte finish while reducing any chalkiness. In its place, more pigment was added to achieve rich color with just one application. An even, thin veil snugly adheres to your lips.
POINT 3: A sensation of moisture that defies conventional matte products envelops your lips.
For people who get dry lips when using matte lip products, Lumi-Matte contains the moisturizing complex LML (for hydration)*. It works to protect your lips from dryness, with an application that feels like being enveloped in moisture.
* Sodium Hyaluronate, Simmondsia Chinensis (Jojoba) Seed Oil, botanically-derived Squalane
＜Color Variation＞
Even richly vibrant shades blend with the skin for a modern and refined atmosphere. Only a lumi-matte texture can offer such a range of shades, each with sure conviction, for an effortless look.
01 Peach Fog
A nude beige that expresses gentle depth through peach nuances. Inheriting the long-lasting bestseller shade from previous matte lipsticks, it accentuates the skin’s beauty and dimension.
02 Cinnamon Haze
A soft brown with a touch of yellow, which delivers delicate warmth. A nude color that creates healthy-looking skin to add a relaxed and effortless chic to your look.
03 Chestnut Pink
A fluffy pink shade that achieves both glamor and cuteness. A shade with hints of white and a subdued look to prevent it from being overly sweet. It melts into the lips to brighten up the complexion.
04 Fig Fresh
A fig-colored pink, brimming with touches of blue and brightness, just like a ripe fig. A mix of refreshing dewiness and a serene atmosphere that enhances the skin’s sensation of clarity.
05 Dahlia Heart
A bright pink that boldly blooms like a dahlia blossom. With a meticulous focus on creating a modern look for a vivid, clear color, this shade delivers excitement and elation to one’s expression.
06 Mahogany Taupe
A taupe that has a resonating red shade and depth that emits cool nuances. It creates a refined atmosphere that goes well with the crisp fall and winter air, creating a striking look with one stroke.
07 Marrakesh Orange
An updated orange shade that pursues a balance of muted tones and vibrancy. Redness and yellow softly blend into the skin and awaken the fresh individuality of the wearer.
08 Contemporary Red
An authentic brick red that achieves a dignified beauty. A bold red shade that does not stand out harshly on the skin due to its lumi-matte texture. Just one swipe is enough to have a new charm appear.
Note: The pictures are showing the refills with caps for demonstration. The caps are sold separately.
